The AMBREGRIS concept : birth of a passion...

"I run a brand image and licensing company in the luxury and fashion business in France, that I started in 1995. In addition to this experiment, I felt the need to express my creativity through a project defining Luxury with my own terms : sensorial aesthetics. AMBREGRIS was born out of my passion for Gems, Art and Perfumes that I harmoniously united into a single object. I conceived the project integrally (design of the bottle, its finish, the decoration, the olfactory orientation of the perfume) and have entrusted its manufacture to top professionals respecting the qualitative tradition of the French label, and keeping a craftsman's approach, the epitome of real luxury. I started from a shape that I first designed three years ago and that I let evolve until it reached the balance I was after. I put it into shape and adorned it with crystal gems all over : there is no reverse side to it.   An objet d'art being unique, each bottle is differently hand decorated, respecting the harmony of colors and the equilibrium of the bottle.   Still I wanted it to be more than an object to be admired, it had to have a content... The fragrance I have meant to be at once refined, compelling and voluptuous, contrary to the trend of the moment. Made up mainly from natural components, it has been manufactured the old fashioned way, requiring a slow maceration and containing no colorant. Concentrated at 15%...it is a nectar, whose olfactory base is linked with the crystal gem's colors. In fact it is a "objet d'art-bottle" whose content is as important as the container.   It was out of the question to wrap it into some cardboard box : its cosy quilted bag protects it while setting it off. And since no one discards an objet d'art, this one is refillable. In one word Ambregris defines my concept wholly, amber gris being part of the most exclusive perfumes, amber and grey being my fetish colors. The Ambregris concept is evolutionary : the creations to come will offer new associations of colors and scents..." Sylvie Jessua, Designer and Manager of AMBREGRIS